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Advertising Photography and the World Around Us

brian — Sat, 10 Jul 2010 23:06:52 +0000

Life is beautiful – advertising photography just helps us see the beauty lying around us, things that we fail to see otherwise. Advertising photography is that art that helps us make our lives better and happier. It is powerful and useful. It informs us and helps us look at the brighter picture of everything that surrounds us. It is also the window to help us see things that lie ahead, what we can expect in the future and what opportunities the forthcoming years would bring.

The world is changing fast. Kids are growing up, young generations are fast becoming the old and outdated; and even younger generations are quickly gaining adulthood and all the powers that this age brings along with it. And technology is also evolving. Everything is inter-related. The power of the new generation of young people is based on technological developments. And it is due to this power that they gain a strong foothold on the current trends and technology, only to bring about change after change in daily technological developments.

This is both the cause of advertising photography and the picture of tomorrow it throws before us; and ironically, it is advertising photography that gets affected by the dreams it shows us. The idea of the first digital camera and its advertisement led to the growth of more feature-rich, expediency-oriented digital cameras. This is a big chain reaction that is leading us to more growth and more development.

Conclusion: Some consider advertising as vicious, but on second thought, Advertising photography helps us grow and develop. It helps us look at what lies around us. It is the window to the future and what can we expect for tomorrow. Advertising photography inspires us to grow and it also reflects our growth in pictures that tell a thousand stories.

About The Author: Jack White is a specialist in Advertising photography and other kinds of photography. He has worked in close coordination with many an expert commercial photographer of UK and other countries. In his works he is presenting some of his observation on the role of commercial photographer in advertising photography.

Image taken on 2008-03-02 23:36:42. Image Source. (Used with permission)

Digital Cameras ? Great for Practice for Commercial Photographer

brian — Sun, 04 Jul 2010 23:07:43 +0000

As a commercial photographer, you would always need lots of practice and experience to keep learning the art and the nuances of photography. If you are a budding commercial photographer, an amateur, a dabbler you would need a lot of training to know the skill and get better at it, in order to be successful. Or even if you have years of experience and have got the due recognition and the love of clients, you still need lots and lots of practice and research to keep yourself updated and never rust.

But practising your art with a film camera is and has never been a very feasible idea. The only reason why film cameras have never been a very good option for practice is the cost that it entails. The running costs of a film camera is quite high. First it requires film rolls, which are expensive and they are an absolute requirement for such cameras.

Second, if you take a shot that you don’t find good enough later on, it would mean that you have wasted your film roll there and whether or not you choose to print it, the image has captured its space in the film roll.

Therefore film cameras have never been a very good option for a commercial photographer, especially those who face a frequent shortage of money. And for commercial photographer of today, digital camera has come like a boon in disguise. Though these cameras are a little expensive as compared to the film cameras, but the running costs are quite low. You just need a memory card where you store the shots you take. From the camera, with the help of a USB cable, you can transfer your pictures to the computer and then delete all the pictures from the memory card. Then you can use the free space for more pictures.

Image taken on 2009-01-30 13:18:35. Image Source. (Used with permission)

Advertising Photography ? is it a Vice?

brian — Thu, 01 Jul 2010 23:07:00 +0000

If you think advertising photography is all about creating a picture that is larger than life or portraying a different life altogether which is untrue with regards to our everyday life, then its about time you changed your perception of the noble profession of advertising photography. Advertising photography is looking at life in a different way. It is all about re-living the life we have in a different way. It is about making our life better with things that not only makes our life comfortable and happy, in the larger context, it is about moving us a step ahead in the process of evolution.

Our evolution and technological development goes hand in hand. One leads to the another and therefore one is both the cause and the consequence of the other. And as human beings or responsible citizens of this earth, it is imperative on us that we take both technological innovations and human growth to next levels.

Advertising photography or advertisements contribute to a large extent towards this goal. They help paint a picture of life that we should live, that we should invite and that we should encourage and move ahead from there to yet another step.

Arguments are rife that advertising photography creates a demand in us for things that we never wanted. True, they do so, they do create a picture that is not us, that is not what we need – rather they create a want in us. But have you ever thought, that if Advertising photography did not create such a demand, could we have used a washing machine today and saved time and energy and re-invested them in something better? Could we have used a television and see what the whole world is going through? Probably no. Therefore, advertising photography is very much a necessity and it is a not a vice.

Image taken on . Image Source. (Used with permission)

Advertising Photography and the Game of Power

brian — Mon, 28 Jun 2010 23:06:59 +0000

Open today’s newspaper, go through the pages, what catches your attention in almost all the pages? Are they the advertisements? If yes, then they have that integral power of advertising photography. Is there any particular ad that kept you looking at it and reading it? Then it surely has the immense power of advertising photography. So what exactly is this advertising photography? What is the power that we are talking about? And how does it help the advertiser?

Advertising photography is an art, a very adept and skilled activity. It is immensely powerful – so powerful that it can move a group of people to perform a desired action. The group of people can be as small as two people to as big as two million people and more. They all can look at a picture, be interested and excited about the product or the service being advertised, and be compelled to do an activity that is in favour of the advertiser.

This is the power of advertising photography. The images that are clicked can actually tickle different kinds of emotions in different kinds of people. And it is all about how well you tap and use human psychology to get them to buy your concept. Advertising photography is all about presenting real life in a way that makes the readers relate to it and aspire to make life better with the products advertised there in.

Everyone wants to grow and develop. Everyone wants to achieve more and make life comfortable. Needs and wants change from time to time and from person to person. No two persons have similar set of requirements. Some of their needs may be the same, but some are not. Successful Advertising photography is when the photographer knows what does his target audience want, what does it expect from the product or the service and how to get them excited about the product one is making the advertisement for.

Image taken on . Image Source. (Used with permission)

Tips for Budding Commercial Photographer

brian — Tue, 22 Jun 2010 23:07:17 +0000

Setting up a new business can be quite a daunting task for a young commercial photographer. At this stage if you do not have sufficient finances, it can be quite a challenge. On one side you have to concentrate on your work and develop new skills; on the other, you have to arrange the finances. Also, you have to set up a studio and arrange things, while you also have to focus on getting more and varied clients and then to add on to your activities, you have to buy and keep yourself updated with technological developments and new gadgets as clients prefer service providers who are in tune with the times.

Here we would try to work around a solution. As a beginner, a commercial photographer can start of with baby steps and be a little bit into everything. Here we would see how a young and enterprising commercial photographer begins his journey. With proper steps, he can successfully cruise through the various challenges and difficulties and emerge a winner in the end.

Since you are new in this profession, there would be much ground to cover and you have to learn new skills as a commercial photographer. In order to do just that, you can allocate some part of your schedule to training and learning new skills. While finance may be a problem, you can rent a cheap place or convert your own home into a studio. This can be a temporary solution.

You can use your existing sources to get clients or you can also offer your services through online promotions. That would also help you reach a wider section of clients. For equipments and latest gadgets, you can invest in a good digital camera, which has features useful to a commercial photographer. You can update yourself through online journals dedicated to photography and most of them are free of cost.

Image taken on 2007-12-05 14:39:54. Image Source. (Used with permission)

Vertical Photography – What is It?

brian — Sat, 19 Jun 2010 23:07:04 +0000

This form of Survey Photography or Vertical Photography is still used today although in the civil world it obviously has very different applications.

Vertical photography is therefore taken in a vertical aspect which not only allows a large area to be covered with each image but also allows images to be ‘stitched’ together to create an overlapping mosaic if a very large area is required. Recent advances in image editing software allow this to be done automatically at the touch of a button and are ideal for large Event Photography or Progress Photography where height restrictions apply.

There a many companies within the UK who offer Vertical Photographic services. An accurate vertical image can only be acquired using a vertical cage or camera mount which can either be positioned outside the aircraft or sometimes inside using a hole in the floor.

Cessna aircraft can be equipped with a vertical cage which mechanically slides out of the side baggage door of the aircraft or alternatively forms part of the door. All of these external cage mounts must be approved by the Civil Aviation Authority as airworthy adaptations to the design of the aircraft. Without this paperwork the operator will be flying illegally and may be liable to prosecution.

Usually the cameras are controlled remotely from a laptop within the front of the aircraft, this not only allows remote image capture but also allows full adjustment of all camera settings from within the comfort of the aircraft while undertaking Vertical Photography.

Keith McGregor is a partner of Strawberrysoup, a web design agency with offices in Chichester and Bournemouth. Strawberrysoup specialise in creative web design, content managed websites, search engine optimisation, search engine marketing and graphic design

Image taken on 2008-10-29 10:24:59. Image Source. (Used with permission)

Commercial Photographer: See Through the Eyes of your Target Audience

brian — Sun, 13 Jun 2010 23:07:47 +0000

For a commercial photographer, the biggest challenge may be communicating in a language that his audience would understand. Now, this may at first sound ridiculous – how can a commercial photographer or photography speak in a language and how can it be different for different people? Now, give it a second and a deeper thought – pictures do have a language and this language is interpreted by a variety of people in multiple ways.

Every human being has a set of emotions and desires. Even one single product, let’s say food, can have different meanings to different people. And, therefore, how you see a picture and interpret it can be quite different from how I see and interpret it. And this difference is what a commercial photographer has to understand. The professional and the experienced ones acquire this understanding over the years and, therefore, they are better able to grasp the concepts of any advertisement campaign.

However, that does not discard the young commercial photographer who is new in the industry. The critical thing is to understand your customers so well that you click and produce images that they would like to see images that would catch their attention, hold their glance, impress them, and compel them towards the required action. And for that, the pictures have to be taken considering their point of view.

With that, one can comfortably say that the commercial photographer has to first understand the point of view of the target audience. The same product can excite both the father and the son, but the difference lies in how you put forth the product to your customers. Let us end with an example of cars while the father would like more leg space and more head space, the son might want a quicker pick up, more features and better car accessories. Both of them might be excited about the same car, but what stimulates each of them is the difference in the advertisements they see. And here is where the commercial photographer can mark the difference.

Image taken on 2010-05-05 00:58:13. Image Source. (Used with permission)

Oblique Aerial Photography ? What is it and How is it Used?

brian — Thu, 10 Jun 2010 23:07:02 +0000

Oblique aerial photography is usually undertaken using a high-wing light aircraft and a photographer with a hand held camera. A high quality digital SLR is best, not only due to the quality of the images but the weight of the camera body will aid the photographer in providing a sturdy platform from which to take photos.

Construction photography will usually use oblique aerial photography to some degree as it can provide a variety of angles from number of different directions. Where a large building is being constructed this type of photography will allow the customer to visualise the building in its surroundings before it is finished. Computer Generated Images (CGI) can also be used for this. A construction company may also commission progress photography which will use oblique images to show the progress of the building work at regular intervals.

Oblique aerial photography has several advantages over vertical photography:-

It can show the front/vertical aspect of buildings.

It can show a greater area of the ground looking into the distance.
It can give a better perspective of height in surrounding terrain and buildings.
It provides a more dramatic platform for CGI.
It is more aesthetically pleasing for display event aerial photography.

Image taken on 2009-01-01 03:16:24. Image Source. (Used with permission)

Advertising Photography and the Role it Plays in our Life

brian — Mon, 07 Jun 2010 23:06:55 +0000

Advertisement, irrespective of all the blessings or brickbats it gets, has always defined and directed our lifestyle. It has got inspired from how we live and also has insprired us to change our own way of living. Both words and pictures in advertisements have played critical role in informing us, educating us, inspiring us, enlightening us and also humour us. Let us see the role of advertising photography in different kinds of medium.

Advertising Photography for the Print Media

Print Media is all pervasive. It is closely entangled and enmeshed with each of our lifestyle. Advertising photography in print media has immense power and a smart advertiser should know how to use the power in an optimum way.

Advertising Photography for the Static Ads

Static ads would refer to the various ads that we see while walking down the street, driving around, waiting for bus, etc. They are the kiosks and billboards that are put up in different roads and streets. Advertising photography plays a more important role than words. No one on the road has the time to look up and gape at advertisements. It is therefore the pictures that do the talking.

Advertising Photography for Online Media

Another arena, where advertising photography has gradually and surely made an indelible effect – the online media. We come across different websites, online ads like banners, pop ups etc. What do you think makes a visitor actually take notice? Yes! You are absolutely right – its the picture used in those ads.

Advertising Photography and Advertising Photographers

Advertising photography is no small job. In order to be impressive, a picture needs to be dealt with very carefully. The proper use of light and location, the right weather conditions, the model and how should it be clicked – all this can be decided better by a thoroughly professional person who has the talent and experience for advertising photography.

About The Author : Jack White is a specialist in Advertising photography and other kinds of photography. He has worked in close coordination with many an expert commercial photographer of UK and other countries. In his works he is presenting some of his observation on the role of commercial photographer in advertising photography.

Image taken on 2008-07-18 20:49:10. Image Source. (Used with permission)

Advertising Agency and Commercial Photographer

brian — Fri, 04 Jun 2010 23:06:59 +0000

When it is concerning your business, it is needless to state how important it is for you to get the best of everything. And when it is the promotion of your products or services, you simply cannot compromise on any aspect of any promotional measure that you choose to employ. And that includes the advertising photography and the commercial photographer you are taking the help of. Particularly, it is the commercial photographer that you have to choose carefully and cautiously.

Most of the companies these days hire advertising agencies for their promotional campaigns. For campaigns on the TV, radio, or any other media of mass communication, most of the companies today rely on the professional assistance of advertising agencies. There are groups of people in such agencies in which there is a creative director, an analyst, and various other professionals who help in the development of a campaign that would best promote the clients’ products and services.

Such advertising agencies may have their in-house commercial photographer, but most of the times they hire professionals from outside. This is due to the fact that in such kind of a profession, you are more likely to find freelance commercial photographers working on project basis. Such a commercial photographer is provided and explained the brief of the campaign, and then the work is left to the discretion of the professional hand.

With repeated work comes experience – and with experience comes the intelligence to understand the kind of work required by the client or the agency. It is due to this reason that everyone seeks for experience. Therefore, a commercial photographer or a budding commercial photographer should keep the practice going for better performance, sharpened skills and thereby experience. And an experienced and deft commercial photographer has high chances of meeting client expectations and sometimes even surpassing it.

Image taken on 2010-04-10 06:59:27. Image Source. (Used with permission)